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New Ideas

Seven Minutes with Dr Joe

Here’s an audio clip from Dr Joe Webbs presentation at Graph Expo last week. A unique look at takeover strategies. Playing hardball... 

October 10, 2010 | Read the story »

Is your website costing you customers?

When was your website last updated? Is the content still relevant? More importantly, ARE YOU BEING FOUND? We talked of the problem... 

October 5, 2010 | Read the story »

PODI Auckland a Hit

This inaugural event in Auckland on 24th Sept boasted a room full of attendees, being an even mix of representatives from key suppliers,... 

October 1, 2010 | Read the story »

How to Launch New Services

The migrating of your digital print/mailing business from a jobbing shop into a Marketing Services Organisation that covers VDP and... 

July 31, 2010 | Read the story »

The Marketing Services Opportunity

This week we take a breath from our four part series on VDP applications, and reflect upon where we’re actually going with this.... 

June 20, 2010 | Read the story »

Adding in Mobile

Allowing customer feedback via mobile text messaging is the latest trend overseas, especially if your target market is in the 15-35... 

June 17, 2010 | Read the story »

MSP Examples

Transitioning to Marketing Services

There’s a great interview from a whattheythink podcast this week. Real gems and guidelines on how to extend beyond print. It... 

January 19, 2011 | Read the story »

Marketing Services Works!

It’s not just the Auzzies that are doing it. AlphaGraphics in the US attributes much of their recent growth in this difficult... 

November 11, 2010 | Read the story »

SNAP to Market!

An old colleague recently announced he was looking to buy a printshop. It immediately sent alarms bells ringing. Print as we all know,... 

September 28, 2010 | Read the story »

MailPrint – Doing it Right

Stumbled upon another good example of a digital printing and mailing company turned marketing services provider. Here’s their simple... 

September 12, 2010 | Read the story »

VDP Printing Tips

Web2Print – A Printers viewpoint

Unsure about web2print systems. Here’s a great commentary from a user on his Pressero system. It started with automating business... 

January 19, 2011 | Read the story »

Personalised Calendars

I recall Rafi Albo, in his talk here in 2008 scoffing at these. But the reality is there is a good, profitable market for it, if it... 

November 2, 2010 | Read the story »

Our Startup VDP Combo

Less talk. More action. We’ve assembled a great value, easy to use VDP package for you. Graphic designers will love this as it’s... 

October 16, 2010 | Read the story »

PURLS – Lead Generation Superstar

What can VDP really do when linked to online, using PURLs? Achieve huge response rates. In one case, an unheard of 279% response rate. The... 

September 26, 2010 | Read the story »

More Reasons for Customers to Use 1:1 Print

By Heidi Tolliver-Nigro According to research conducted by Zussi Research for the digital marketing show ad:tech London, traditional... 

September 12, 2010 | Read the story »

Making Print Integrated & Interactive

Marketing has evolved, and today’s marketers must use both new and traditional media channels to effectively engage their customers... 

September 1, 2010 | Read the story »

Personalised Photos

 When it comes to doing fancy variable images, most have seen the fancy names on the sand or in the sky produced by software... 

August 26, 2010 | Read the story »

VDP and Social Media?

It’s a strange heading, but inspired by a recent Howie Fenton article. He reminded us of a case study about Mikasa. “They proved... 

June 29, 2010 | Read the story »

Saving NZ Post – PURLs

There’s no magic bullet in marketing. Everything we do when it comes to advertising is but a link in a long chain. The mailing... 

June 9, 2010 | Read the story »

Let’s Get Super-Efficient

The thing I hear time and time again is that variable colour printing is slow. Printing these fancy direct mail jobs can take hours,... 

May 15, 2010 | Read the story »

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