Feature Articles

New Web Development Services

For those graphic designers in our industry that also offer website services, we have a new service.  We can take your Dreamweaver or Photoshop designs and convert into a modern website, running on the world’s most popular and flexible CMS (Content Management System).

Why is is important? As of 3rd November 2011,  Google have rendered the traditional ‘brochure websites’ built as static design pages in Dreamweaver or similar, obsolete. Read more.

This change is expected to adversely affect 35% of business websites running today.  (In NZ we expect this figure to exceed 50% as most websites here are of the old, static variety)

Brochure websites are now largely ignored by Google. Priority is given to sites that have new, fresh content added daily or weekly, often referred to as ‘blogs’. For this you need a modern, interactive CMS website that also ‘talks’ to the Google search engine.

For details and a free quote email zn.oc.tentnirpnull@setisbew

Or fill in the form below

American Printer magazine closes

The end of a 128-year run. Hard to believe, but an indication of how tough the US market is at present.

Certainly printers here and worldwide have been closing every month for the last 3-4 years. But few saw this one coming. Some still think it a hoax. But it reflects that suppliers too, who provide most of the monthly income to the magazine by way of advertising, are tightening their wallets.

Was American Printer Mag too locked in the past? They dabbled in online TV news for a time then gave up and their website is dated. Online competitors www.whattheythink.com have proven to be far been more forward thinking and proactive.

No word yet whether American Printer will continue it’s online version…

Are we seeing the Death of Books?

A recent article in Crunchgear in the US reminded me how quickly the publishing industry is moving to digital editions. Another article by Print CEO said much the same. We’re at the tipping point as paper books take a dive.

It wasn’t all that long ago that we could all make a good case for paper, especially novels and paperbacks.  Electronic readers we’re robust enough and still too costly.

However that’s changing. Sure, not everyone can yet afford an iPad, but the mono readers like the kindle are actually surprisingly good and with a battery life that doesn’t deter. And the prices keep falling.

Yet there are many business opportunities around e-book publishing… However the industry’s inherent fear of ‘all things online’ will likely hold us back.

Thankyou Google!

The last few weeks have brought massive changes in the way Google search works. Changes that seem to benefit printers. In fact any business with a physical street address.

Last year we’ve noted that when you go to Google and use the term printer, you inevitably get a list of suppliers of desktop printers, not commercial printers. Well that’s now changed. Go to Google today and actual commercial printers are displayed prominently on page one!

We’ve written more up theses changes in our (Digitalmarketing blog). Note this upgrade is yet another BIG nail in the coffin for the local Yellow Pages. If you’re still spending money on a Yellow listing, now is the time to change. Save some money AND get up to 10 times more leads.

So, how do you get on this ‘listing’? Invest time and effort into a Google ‘places’ listing, some website SEO and directory backlinks. Not showing up on page one? For just a modest cost, we can revamp your internet presence and profile. email us

The Print Coach

This week Nick Devine, the UK-based ‘Print Coach’ produced a great sales strategy video that every printer should view. It actually works, though is not commonly done. “The Law of Small Numbers”.

I suggest you sign up to his blog at www.theprintcoach.com