Slow Death of the [School] Newspaper

The last few years has seen the painful demise of com­mu­nity news­pa­pers world­wide. Sadly, most newsprint pub­lish­ers big and small strug­gled to fol­low their own read­ers to the online world. Yeh ha... This trend is seen in edu­ca­tion cir­cles too. In spite of schools and par­ents invest­ing heav­ily in iPads and IT, most schools are still rely­ing upon printed newslet­ters to … [Read more...]

Auckland WordCamp 26th July

We're the organisor for the annual Auckland WordCamp this year, at the AUT downtown Auckland on 26th July. It's an annual educational event where WordPress users and developers gather to learn and exchange ideas.  WordPress is the world's most popular website and online publishing application, allowing people to run and manage their own website, blog or e-newspaper.  You can signup at the … [Read more...]

6 Ways Websites Can Win Over Clients

When it comes to website design, we're all in a rut. Disconnected from what customers are looking for. Examine the typical website. There's an about page, list of services or products, contact details, FAQ area, news page and often something more on the company history or the owners. Five, maybe ten pages at most. These sites are just plain boring - Have nothing that stands out to engage the … [Read more...]

ReDesign for More Traffic, Part 1

To make more sales and receive more leads through a website requires more than a visual makeover. For most graphic designers, they already know what's needed to improve the look of a website to make more appealing and professional. The WOW factor. But what about the other stuff like how to get traffic? Is there a strategy or discussion on this key topic? Not often. But this is what the … [Read more...]

Stop Print Customers Defecting!

This is an update of an article we wrote back in May 2010. It's not just other printers that you need to worry about these days when customers leave. It's other media channels. As the move towards digital and online marketing is so overwhelming and the benefits undeniable, why not tap into these opportunities by offering new media services to your business clients? Too often when customers … [Read more...]