The 'Industry Measure' research organisation, recently completed a survey on New Media adoption of print providers, both using new media and offering it as a new service for customers. 

"The mantra today is multichannel marketing. Among those 22% of shops that do offer non-print services 30% said that those services were done as part of larger multichannel marketing campaigns that also involved a print component, while 34% said they were done as standalone jobs. Thirty-six percent said that both scenarios were the case.

We've said it many times before, and we will no doubt say it many more times: print/media buyers and their clients decide what media mix is most apt for reaching their target audience and, with all the new media and platforms to choose from, marketing dollars are ever more divided. Does it behoove print providers to try to get a "piece of the action"? We think so."

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