I had an urgent request this week from a local company wanting me to rebuild their website. An 'odd' request you might think. What could be so urgent about building a website?

Although this company was at the top of their game and had some beautiful work under their belt, word had come through that prospects were doubting their credibility and even stability!

Why? Their website. The design was unprofessional, and of most concern, it hadn't changed in over a year.

Today a static website implies a static company...

As this particular website was dated and had no new content, some thought the company may be going out of business!

some thought the company may be going out of business!

You are what your website says you are. Yes it's unfair, but that's the way it is.

So, to avoid embarrassment, questions you should be asking yourself are:

• What first impression is your website presenting?
  
• Are any eCommerce tools provided to engage the customer?
• Does your site provide up-to-date, newsworthy content?
• Can you easily update your site in minutes, at zero cost?
• Is website content auto-linked with monthly promotional emails?
• Is the website backed up with a printed newsletter campaign?
• Is website/email activity being tracked to refine new content?

In 2007 it's what business providers must do to maintain their exposure and business credibility. The observation that a static website implies a static, unchanging company may be closer to the truth than many would dare admit...

The good news is that we (and our developer partners) can make any website upgrade a painless process. Call us for a quote. With or without web-to-press toolsets, it's never been easier or more affordable. email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

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