The last decade has been a wracking one for traditional media.

With the rise of the internet, old barriers have fallen, stripping away much that was unique to those media, whether print or electronic. 

...Traditional media has suddenly felt overwhelmed by a need to justify itself as it had not before. At the same time, the internet held out endless promise in its ability to enhance traditional media...

...It is a good thing to see that the traditional media is getting less protective and more collaborative. They are realizing this internet is not going away and we have to make the best use of it.

.....media planners and buyers ranked integration of the internet with other media as the No. 1 trend to keep an eye on...

Reference article

As Dr Joe Webb says, we must ask the hard, key questions:

• How can we make new media better
  for our customers by using print


• How can we utilise new media
  to better our own print business

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