New Markets

Remem­ber, mar­ket­ing is much more than print­ing today. Here’s the ser­vices that form part of today’s mar­ket­ing matrix. These are not threats, but busi­ness oppor­tu­ni­ties. N.B. You may not do it all your­self, but form rela­tion­ships with peo­ple like our­selves or oth­ers, to do it on your behalf.

Marketing_20102

Three-Step Process

A Mar­ket­ing Ser­vices Provider should start with pro­vid­ing more per­son­alised com­mu­ni­ca­tions for clients, linked to online pro­mo­tions.  i.e. Using vari­able data print­ing (VDP) to improve response rates, with every cam­paign includ­ing a purl or microsite link, help­ing cus­tomers track response and gain more data about their own clients.

Sec­ond­ly, tap into the web-savvy con­sumer. Make it eas­i­er for cus­tomers to order print online using an e-com­merce web­site that’s open 24 hours. The speed of quot­ing (or lack there­of) is one of the biggest com­plaints mod­ern busi­ness­peo­ple have about print and mail — Yet anoth­er rea­son many move to online mar­ket­ing. Quotes take hours, even days.

Make it easy for cus­tomers with pri­vate cat­a­logues and cal­cu­la­tors they can access online. These e-stores should also let them build their own mar­ket­ing col­lat­er­als or per­son­alised direct mail­ers using com­pa­ny tem­plates, sav­ing them heaps of time and costs, whilst main­tain­ing brand integri­ty.

Third­ly, intro­duce per­son­alised email ser­vices plus mobile enablers that includes QR codes and key­words. Even assist with their Face­book pages and pro­duce short videos for Youtube — All work­ing in uni­son with your cus­tomers print or direct mail cam­paigns.

None of this is particularly difficult, once training is provided.