Let’s make it Simple, Affordable

Variable data printing can be expensive. Many software packages today can cost tens of thousands. And if you end up not using them, then as one user told me, “It’s a $25,000 white elephant. Sold on all the hype and promise, but nothing ever really delivered. I’ve no list of satisfied customers or improvement in our bottom line.”

VDP doesn’t have to be expensive or Difficult

In fact throwing too much money at it in the early days is the biggest mistake, with company owners believing that an expensive package will do the best job. Investing tens of thousands only puts needless pressure and high expectations on everyone. Expensive systems will just overwhelm operators with too many features and confusing options. It’s much like being thrown in the deep end of a swimming pool, having never been in the water before. Few survive.

Start with a small investment. Although not widely promoted, there are limited-license and evaluation versions becoming available from several vendors, which allows Adobe InDesign users to add VDP capability for a lot less cost or risk. (Call or email us for details on these special promotions. To help, we’ll even provide discounted training too).

The secret is to keep it simple until everyone builds confidence and understands all the tricks to make it work efficiently. The product manuals, even vendor training seldom covers such things. Our expert training helps fast-track your development – We help you discover the secret techniques to eliminate those frustrations, delays and cost overruns.