New Services

Sinking in Digital Quicksand?

So, you want to learn more about new media opportunities. Offer new high-value services that will retain and attract clients – Secure your future – Transform into a respected, high growth Marketing Services Provider.

But these new offerings revolve around digital technology and software, not equipment.

So, where to start?

Let’s examine how the industry invests – You talk to a short list of local equipment suppliers or visit a trade show once a year. There you chat to the experts, talk with other users, then place the order and have your new equipment and service offerings running in a few weeks. Your equipment supplier would train, offer advice and keep you out of trouble. A tidy, one-stop arrangement.

But, when it comes to the net, new media and marketing solutions, there’s not just a handful of options. There’s been an explosion in vendor offerings. For an industry used to working with a few dozen suppliers, a list of 200+ is scary. (Chart left courtesy of a Marketing Technologist).

And, it’s mostly new vendors few have never heard of. Even local IT people are confused, often freaking out by the avalanche of choices. Some will recommend you hire a ‘developer’ and ‘build your own’ which inevitably results in yet more delays and costs…

All this makes product (or service) selection a nightmare with business owners often stalling any decision for months, often years, even where the costs and risks are low. Yet for some, every month delayed is costly, as existing print sales and their customer base continues to decline.

Consulting & Implementation Services

Yes, it’s much more complex today than it was just 2 years ago. It inevitably means working with brand new suppliers. We can help reduce the risks and costs. Dramatically. We’ve done the hard work and evaluated dozens of vendors, knowing what the local industry and printers here really need.

We know what works and what doesn’t.

Our background? We’re a tertiary qualified engineer, with over 20 years hands-on experience in colour prepress, digital print, telecoms, computing, the internet AND new media. Our role is to objectively guide creatives, marketers, print and mailshop owners through the technological maze.  We’ll help to:

• slash your software and IT investment costs
• start to automate your workflows
• eliminate those costly customer service bottlenecks
• help seek out new markets and opportunities
• establish an online sales presence and strategy

New Tools, New Markets, New Income

To grow sales, new online tools are required to streamline sales processes and introduce new customer services -  The last two years has seen an explosion in highly affordable software options from new industry vendors. A selection of the VDP, Web2Print, email, Print Production and admin toolsets we have successfully worked with is shown below – Options to suit any sized printshop.*

* Above trademarked logos belong to their respective companies. Although we have close relationships with most industry suppliers, their listing here does not necessarily imply a specific recommendation, or that we are authorised agents, resellers or suppliers of the products/services shown. We have however gained (and pass on) our specialist expertise in their most effective use and operation.