We make no secret of our passion for efficient workflows and sales processes. We believe a good Digital Storefront is a key strategy to rejuvenate print sales

a good Digital Storefront is a key strategy to rejuvenate print sales

Most web sites today are like an online brochure. It lists details about the company, products, services, address and perhaps a simple form to take in inquiries or quote requests. But like a brochure, it doesn't actually DO anything tangible.

It doesn't process information. It isn't interactive hence can't provide customer-specific information. It's not intelligent. It doesn't encourage customers to take the next step either, like placing an order.

A good analogy is purchasing a motor car without an engine. It can look fantastic and all your friends say WOW!  - It just won't take you anywhere. 

In contrast a 'Digital Storefront' is an advanced, highly modular, interactive website that is very sales-focused. It actually DOES THINGS for the customer, based upon who they are and what they want. For example, in our industry we really need most the following features:

1. Fulfillment and inventory management  - 'Pick-n-pack' ordering/tracking of 'virtual' or real, pre-printed items, with smart approval mechanisms.
2. On-demand customisation via online templates for business cards, brochures, even direct mail jobs, with PDFs sent direct to prepress.
3. Online assets management tools and libraries to help Designers and Marketers select appropriate materials for their next campaign.
4. JAWS Courier web-to-press options for Designer Mac/PC customers, solving file delivery and prepress processing issues. (Click here)
5. Ground-breaking tools like self-service Quoting, billing and payments through a simple, highly accelerated sales process -  (Click here)

N.B. Most NZ web developers have very little knowledge of printing workflows, so would have difficulty implementing more than one or two features on the above list. Even then, it would be an expensive, unproven, one-off development.

But the bottom-line difference between having a pretty 'Web Site' and an intelligent 'Digital Storefront' is the business it generates.

A beautifully designed web site will certainly raise your credibility, which is important. However sales results are often disappointing, seldom contributing more than a handful of new jobs per month.

A Digital Storefront on the other hand has full Print eCommerce and Web-to-Press tools, opening up new markets, new opportunities to save time and costs. The sales and efficiency benefits are often huge. (click here)

Savings for customers are significant too. On average, online ordering provides them an amazing 23% cost saving. (taken from Printing world Magazine, Jan 07)

Typically, within a year of a fully featured Storefront going live, these online Printers have 80% of their work arrive via the net, halving sales overheads, and print volumes are up by 30 to 50%

online Printers have 80% of their work arrive via the net, halving sales overheads, and print volumes are up by 30 to 50%

For full feature and pricing details on our Digital Storefronts, email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

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