by David Frey, writer of the Small Business Marketing Bible

One of the worst mistakes we can make as small business owners, is to be fooled into thinking that we're in the business of producing and delivering products or services.

We're actually in the business of selling products and services. The faster we realize this, the better will be our cashflow and bottom line. Good sales and marketing can make up for a bundle of operational sins (just ask Microsoft). Marketing IS your business, not just part of it.

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