Click on the arrow above and listen to a great 10 min extract from a long webinar broadcast from whattheythink last week. (Sorry for the erratic audio quality).

But of those interviewed in this 60 minute webinar, the views from the owner of a small SirSpeedy 'Quickprint' operation is the most amazing. In under 3 years, they've turned themselves from a small offset + digital printer, into a worldly marketing services provider - Acting more like an advertising agency than a printshop. 

It's meant superb growth and profits, making them one of the leaders of their industry sector.

It proves again that implementing change with new communications services outside of, but related to print, has big financial benefits, attracting clients that were previously well out of reach. It's  also allowed them to compete head on with much larger operations on service, rather than price.

Part of the key slide of this webinar is shown, right. All their services are listed, with those in blue being those added over the last 3 years. Surprisingly, the problems they had came not from salespeople, but more from production staff. 

The above stories confirm the need to utilise the net to streamline print sales processes, and the introduction of a marketing services model, taking us to the next level. 

Adding Websites, email and PURL Marketing have all been a key strategies and this topic is continued below.  

Comments (3)

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written by Brian, October 08, 2008

Is there anyone doing this here?

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written by John, December 13, 2007

Amazed it's being attempted by such a small shop. Amazed also of the positive reaction of their 4 salespeople. He didn't say how old they were. Good article.

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written by John, December 07, 2007

Good ideas here