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The New Media Challenge

Aug 24 2007

The New Media Challenge

Saturday, 25 August 2007

By Barb Pellow, August 20, 2007 --

pellow82a

Traditional media spending has declined since 2004, but Internet spending continues to rise with no end in sight. With new technologies emerging, media trendsetters have fallen behind the curve of cultural change. With technology driving such rapid change, it is no wonder that marketing communications have not kept pace. But times are changing.

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