eCommerce Shops

cropped-ecommerce

magentoOnce, when thinking serious online stores most developers only considered Magento.  It could handle the most complex shopping sites and every requirement. But Magento (along with similar high-end shopping technologies like CS-Cart Pro that we’ve also used), is a bit of a beast, taking even experts considerable time to setup and configure.

Although the raw software is virtually free, spending $6,000+ on getting the Magento shop designed, branded and running right isn’t unusual. Then you invest heaps of time to ‘stock’ the store.  Then the monthly hosting and $100/hr support fees. (Magento needs a very powerful host server).

The other alternative these days are ‘software as a service’ providers like Big Commerce, which we like. However although upfront costs can be low if using their standard design templates, they become quite costly when expertly branded and optimised to the individual.  All these options still require a lot of time and effort by the store owner or his marketing assistant to setup categories, add images and upload products.

So, what are the other options?

WooCommerce

WooCommerceWooCommerce, running within the popular WordPress CMS platform is a timely alternative for smaller eCommerce sites with say 100 –1,000 products.

trucksWe’re not saying Woo can replace Magento, which has been the default high-end shopping technology for years. No matter what the client requirement, Magento can do the job, which is why many developers stick with it and never recommend anything else.

But this attitude is self-serving. It reinforces the view that professional online shops are always expensive, typically $10,000-20,000 by the time it’s running.

But to use a vehicle analogy, Magento and similar solutions is also bit like buying a large truck. Perfect when you want to move a lot of stuff around like Countdown or a major retailer. But for many owners using Magento, they are effectively running around town delivering lots of small items, with most of the space and features unused.

Get the right-sized Shop

VW_VanThe reality is that for many smaller businesses, they often don’t need the big Magento truck, but a modern, more cost-efficient WooCommerce van instead. These are fast, under half the investment cost and easier to drive too. Running and maintenance costs are significantly lower too, typically saving small businesses 30-60%. WordPress based shops will usually range from $3,000-$8,000 being under half of traditional options. And being WordPress-based, when well implemented, these lower cost stores will get more traffic too, in less time.

For further details and a quotation email [email protected]